Privacy Policy — Cheesy Casino
Last Updated: 22 March 2026
Data Controller: Cheesy Casino (TSVNO)
Introduction
Cheesy Casino ("we", "us", "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your information when you use our website.
Information We Collect
Information You Provide Directly
We collect information that you voluntarily provide when you:
- Subscribe to our newsletter — Your email address and preferences
- Contact us — Your name, email address, and message content
- Submit feedback or reviews — Your name (optional), email, and comments
- Participate in surveys or competitions — Information required for participation
Types of Personal Data:
- Name
- Email address
- Contact preferences
- Message content
- Survey responses
Information Collected Automatically
When you visit our website, we automatically collect certain information:
Technical Data:
- IP address
- Browser type and version
- Time zone setting
- Operating system
- Device information
Usage Data:
- Pages visited
- Time spent on pages
- Navigation paths
- Click patterns
- Referring website or search engine
Cookies and Similar Technologies:
- Session cookies
- Analytics cookies
- Preference cookies
- Third-party tracking cookies (with your consent)
Information from Third Parties
We may receive information from:
- Analytics providers (e.g., Google Analytics)
- Advertising networks (if applicable)
- Affiliate tracking platforms
- Publicly available sources
How We Use Your Information
Legal Basis for Processing
We process your personal data based on the following legal grounds under UK GDPR:
| Legal Basis | When We Use It |
|---|---|
| Consent | When you opt-in to cookies, newsletters, or marketing |
| Legitimate Interests | For website analytics, security, and improving our services |
| Legal Obligation | When required by law (e.g., tax, regulatory requirements) |
Purposes of Processing
We use your information for the following purposes:
1. Website Operation
- Maintain and improve our website
- Ensure security and prevent fraud
- Troubleshoot technical issues
- Monitor site performance
2. Personalisation
- Remember your preferences
- Customise your experience
- Display relevant content
3. Analytics
- Understand how visitors use our site
- Analyse traffic patterns
- Improve content and functionality
- Generate usage reports
4. Communication
- Respond to your enquiries
- Send newsletters (if you've subscribed)
- Provide customer support
- Send service-related announcements
5. Marketing (With Consent)
- Send promotional emails about our services
- Share information about partner offers (only with your consent)
- Display personalised advertising (only with your consent)
6. Legal Compliance
- Comply with legal obligations
- Enforce our terms of use
- Protect our rights and property
- Respond to legal requests
Cookies and Similar Technologies
What Are Cookies?
Cookies are small text files stored on your device that help us:
- Remember your preferences
- Understand how you use our site
- Improve your experience
- Analyse site traffic
Types of Cookies We Use
Essential Cookies (Required)
These cookies are necessary for the website to function. You cannot opt-out of these cookies.
- Session cookies — Maintain your session while browsing
- Security cookies — Protect against fraud and attacks
- Preference cookies — Remember your settings
Analytics Cookies (Optional)
These cookies help us understand how visitors interact with our website.
- Google Analytics — Tracks page views, session duration, bounce rate
- Heat mapping tools — Shows where users click and scroll
Marketing Cookies (Optional)
These cookies are used to track visitors across websites to display relevant advertising.
- Third-party advertising cookies — Display targeted ads on other sites
- Affiliate tracking cookies — Track referrals from our site
Managing Cookies
You can control cookies through:
- Browser settings — Most browsers allow you to block or delete cookies
- Cookie consent banner — Accept, reject, or customise cookie preferences
- Browser plugins — Install ad blockers or privacy tools
Important: If you disable cookies, some features of our website may not function properly.
Cookie Policy
For detailed information about our cookie usage, please see our Cookie Policy.
How We Share Your Information
We Do Not Sell Your Data
Cheesy Casino does not sell your personal information to third parties.
Information We May Share
We may share your information in the following circumstances:
1. Service Providers
We share data with trusted third-party providers who help us operate our website:
- Analytics providers (e.g., Google Analytics)
- Hosting providers
- Email delivery services
- Customer support platforms
- Payment processors (if applicable)
These providers are contractually obligated to:
- Use data only for specified purposes
- Implement appropriate security measures
- Not share data with additional parties
- Comply with data protection laws
2. Legal Requirements
We may disclose your information if required by:
- Court orders or legal proceedings
- Government authorities with proper legal authority
- Law enforcement agencies investigating illegal activities
- Regulatory bodies (e.g., UK Gambling Commission)
3. Business Transfers
If Cheesy Casino is involved in a merger, acquisition, or asset sale, your information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our website before your information becomes subject to a different privacy policy.
4. With Your Consent
We may share your information with third parties when you have given us explicit consent to do so.
What We Never Do
- Sell your data — We never sell personal information to data brokers or advertisers
- Share without consent — We don't share personal data for marketing purposes without your permission
- Disclose to gambling operators — We do not share your personal data with casinos we review
International Data Transfers
Where Your Data Is Processed
Your information may be transferred to and processed in countries other than your own. These may include:
- United Kingdom — Where our company is based
- European Economic Area (EEA) — For hosting and analytics
- United States — For certain third-party services (e.g., Google Analytics)
Safeguards
When transferring data outside the UK, we ensure appropriate safeguards are in place:
- Adequacy decisions — The European Commission has determined adequate protection
- Standard Contractual Clauses — EU-approved data protection contracts
- Binding Corporate Rules — For transfers within multinational companies
- UK International Data Transfer Agreement (IDTA) — For UK-to-US transfers where required
- UK Addendum to EU Standard Contractual Clauses — Where applicable for transfers to third countries
We rely on the UK-US Data Bridge, which replaced the invalidated Privacy Shield framework (invalidated by the CJEU in July 2020 under the Schrems II ruling).
Data Retention
How Long We Keep Your Data
We retain your personal information only for as long as necessary:
| Data Type | Retention Period |
|---|---|
| Analytics data | 26 months (Google Analytics default) |
| Contact form submissions | 12 months from last contact |
| Newsletter subscribers | Until you unsubscribe |
| Cookie data | As specified in our Cookie Policy |
| Server logs | 90 days for security purposes |
| Legal/compliance data | As required by law |
Deletion
When data is no longer needed, we securely delete or anonymise it. You can request deletion of your data at any time (see "Your Rights" below).
Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
Right to Access
You can request a copy of the personal data we hold about you. We will provide this in a structured, commonly used, and machine-readable format.
Right to Rectification
You can request correction of inaccurate or incomplete personal data we hold about you.
Right to Erasure ("Right to be Forgotten")
You can request deletion of your personal data under certain circumstances, such as:
- The data is no longer necessary for the original purpose
- You withdraw consent (where processing was based on consent)
- The data was processed unlawfully
- Legal obligation requires deletion
Right to Restrict Processing
You can request restriction of processing your personal data under certain circumstances, such as:
- You contest the accuracy of the data
- Processing is unlawful but you oppose erasure
- We no longer need the data but you need it for legal claims
- You have objected to processing pending verification
Right to Data Portability
You can request your personal data in a structured, commonly used, and machine-readable format, and have it transmitted to another controller where technically feasible.
Right to Object
You can object to processing of your personal data:
- For direct marketing purposes (we will comply immediately)
- For legitimate interests (we will demonstrate compelling legitimate grounds)
Right to Withdraw Consent
Where we process data based on your consent, you can withdraw consent at any time. This does not affect the lawfulness of processing before withdrawal.
Right to Complain
You have the right to lodge a complaint with the Information Commissioner's Office (ICO).
How to Exercise Your Rights
To exercise any of these rights, contact us at:
Email: privacy@cheesycasino.co.uk
We will respond to your request within 30 days. We may need to verify your identity before processing your request.
No Fee Required: You generally do not need to pay a fee to access your personal data. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive.
Data Security
How We Protect Your Data
We implement appropriate technical and organisational measures to protect your personal data:
Technical Measures:
- SSL/TLS encryption — All data transmitted between your browser and our site is encrypted
- Secure servers — Hosted in secure data centres with physical and network security
- Access controls — Only authorised personnel can access personal data
- Regular security audits — We regularly test and update our security measures
- Firewalls and intrusion detection — Protect against unauthorised access
Organisational Measures:
- Staff training — Regular data protection training for all employees
- Data minimisation — Only collect data we actually need
- Access limitation — Staff only access data necessary for their role
- Confidentiality agreements — All staff and contractors are bound by confidentiality
- Incident response plan — Procedures for handling data breaches
Limitations
While we take reasonable measures to protect your data, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.
Children's Privacy
Our Policy
Cheesy Casino is not intended for users under the age of 18. We do not knowingly collect personal information from children under 18.
If You're Under 18
If you are under 18, please do not:
- Provide any personal information to us
- Use our website
- Subscribe to our newsletter
If We Learn We've Collected Children's Data
If we become aware that we have collected personal data from a child under 18 without verification of parental consent, we will take steps to delete that information.
Third-Party Links
Our website may contain links to third-party websites, including:
- Online casinos we review
- Gambling support organisations
- Payment processors
- Analytics providers
- Social media platforms
We are not responsible for the privacy practices or content of these third-party sites. We encourage you to read their privacy policies before providing any personal information.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by:
- Posting the new Privacy Policy on this page
- Updating the "Last Updated" date at the top of this policy
- Sending you an email (if changes are material and you've subscribed to notifications)
You are advised to review this Privacy Policy periodically for any changes.
Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us:
Cheesy Casino (TSVNO)
Email: privacy@cheesycasino.co.uk
UK Data Protection Officer
If you have concerns about how we handle your data, you can contact the Information Commissioner's Office (ICO):
ICO Website: ico.org.uk
ICO Helpline: 0303 123 1113
ICO Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Additional Information
Automated Decision-Making
We do not use automated decision-making or profiling that significantly affects you.
Data Breaches
In the event of a data breach that poses a risk to your rights and freedoms, we will notify you and the ICO within 72 hours where required by law.
Policy Review
This Privacy Policy is reviewed annually and updated as necessary to reflect changes in law, technology, and our business practices.
This Privacy Policy is effective as of 22 March 2026.
Cheesy Casino is committed to protecting your privacy and complying with all applicable data protection laws.